Understanding Spikes in Newsletter Clicks: Identifying and Managing BOT Activity with Aida AI

What Are BOT Clicks?

BOT clicks are generated by automated systems like spam filters or security scanners that pre-check links before a human even opens your email.

Example Signs of BOT Activity:

For instance, your report may show a 75% click-through rate. However, if 40% of those clicks are from bots, your actual subscriber engagement is significantly lower. A common sign of bot activity is seeing nearly identical click counts across all buttons and links in your newsletter. 

Why It Matters

BOT clicks can:

• Misrepresent actual subscriber engagement

• Lead to poor decision-making on content and CTAs

• Waste time and resources on skewed data

• Affect your campaign optimization

Reality Check:
Up to 51% of newsletter clicks can come from bots in B2B contexts.

The AidaJet Solution: BotDivert AI

To address this, AidaJet includes BotDivert—an AI algorithm that identifies and removes BOT clicks from your analytics.

How It Works:

• Uses behavioral patterns and known bot actions

• Machine learning adapts to new threats

• Flags and filters bot clicks with 97.6% accuracy

Even though ~2% of real clicks may be flagged, the algorithm evolves over time to minimize this margin.

Benefits of BotDivert

• Cleaner Metrics: See real subscriber behavior

• Smarter Decisions: Optimize newsletters using true engagement

• Credibility: Build trust with data-driven teams

• Adaptability: Keeps pace with changing email security systems

What You’ll See in Reports with BotDivert active:

• Both total clicks and validated clicks (without BOT clicks) 

• Heat maps reflect only human interactions

• Performance metrics are more accurate and reliable

Reference:

For a deeper dive, read the full blog post here: Understanding the Surge in Your Newsletter Link Clicks and Tackling BOT Clicks with Aida AI